Foundation of Expertise
Our team begins 15+ years of pioneering work in large-scale community platforms, human psychology, and social algorithms. We recognized early that the most successful social experiences are built on deep understanding of network effects and human psychology — not just technology.
SocialPlus Brand Established
We launch and begin operating commercially under the SocialPlus / Social+ brand and namespace, applying our deep industry expertise to help clients build thriving communities across the largest social networks.
“Social+” Term Gains Industry Recognition
Venture capital firm a16z — with over $100B+ in management — popularizes the broader “Social+” concept. By this time, we had already been actively operating under the SocialPlus name for more than a year.
Growth & Brand Protection
We acquire core brand assets to secure and protect our brand namespace and identity.
Big Tech Platform Shifts
We witness major changes across Big Tech platforms, where organic reach increasingly requires “pay-to-play” models — highlighting the growing need for brands to own their community and social infrastructure.
Social+ SDK Launch
We release the Social+ SDK — the enterprise social infrastructure layer that enables brands to build truly native in-app communities with ease. Built on 15+ years of specialized expertise, Social+ gives brands full ownership of their social graph — eliminating reliance on Big Tech platforms and rented audiences.